I can't help but agree ...
While it may be a good thing for developers and geeks , mainstream isnt going to be convinced unless apps are developed, not kernel hacks.
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Developers and geeks is exactly who this if for! Not Joe Grandma barely-can-make-mobile-phone-calls, or even general mobile phone consumer.
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Of course, understanding that is not for Joe six pack or Jane Grandma, what I want to stress on is the point that more apps on the Greenphone framework will make such an open based phone platform more attactrctive to "mainstream" phone manufacturers and ISP's et all, not consumers. Its adaptability factor will increase if mfrs can see that with an open platform they can have more apps on it, which will make it more attractive to consumers in turn.
Maybe, just maybe, that will also convince the carriers some what (though they are the the staunch opponents of freedom).
Its like all the apps for Palm made Palm PDA's such a in-demand product when palm started shelving out app development to the community (free and paid).
Windows CE intially didn't take off because of the lack of third-party apps.
The same maket paradigm can (and should) work for phones after all.
After all, phones are not only for making calls anymore and neither should it be only for apps (like Vcast GPS by verizon) sold and mandated only by the carriers. The general user should be able to buy a phone app from Handango (not counting the few Java game apps) and use it straightway on such a open phone.
So in the long run, such an open framework (or call it reference deisgn) like the greenphone is a very good step in making the market see the advantages of a open phone platform.
