Following up on my earlier post, I definitely think it should be more generic in name, not mentioning Zaurus at all, and concentrate on being the future repository of all linux embedded apps, be they for the Zaurus, Yopy, etc and all the hopefully future devices to come, which might not have Zaurus branding, as they probably won't be from Sharp.
A link from the ZUG to it, should be enough to get the Zaurus users to go there, regardless of the name of it.